Research output per year
Research output per year
Personal profile
About
Dr. Julie Guidry Moulard is an Associate Professor of Marketing and the Balsley-Whitmore Endowed Professor in Business at Louisiana Tech University. She received her Ph.D. from Mays Business School at Texas A&M University in 2004.
Dr. Moulard teaches in the undergraduate, MBA, and doctoral programs in the College of Business, with a focus on international business and services marketing. Dr. Moulard also co-leads the LA Tech Marketing & Analysis Department’s Bulldogs in Paris study abroad program. The program has been in existence since 2012 and includes a one-week trip to Paris and Reims, France.
Dr. Moulard’s research interests include brand authenticity, human brands, consumption emotions, such hope, fear, and guilt, and wine marketing. She has published in multiple academic journals, such as the Journal of the Academy of Marketing Science, the Journal of Business Research, Psychology & Marketing, the International Journal of Advertising, the Journal of Marketing Education, and the International Journal of Wine Business Research. She serves as an editorial review board member for the Journal of the Academy of Marketing Science and the Journal of Business Research and as an ad hoc reviewer for the Journal of Marketing.
Dr. Moulard has been heavily involved in the Academy of Marketing Science (AMS), an international organization for marketing academics with a membership over 1000. She currently serves as President-Elect of AMS (2018-2020) and previously served as AMS Vice President for Programs (2014-2018) and as AMS Vice President of Membership-USA (2012-2014). In 2013, Dr. Moulard received the Harold and Muriel Berkman Faculty Achievement and Development Award for her service to AMS. Dr. Moulard also has served as a member of the Academic Advisory Board of the Direct Selling Education Foundation since 2015.
Contact Information
Related documents
Education/Academic qualification
Marketing, Ph.D., Texas A&M University
… → 2004
M.B.A., University of Louisiana at Lafayette
… → 1999
Telecommunication & Film, M.A., University of Alabama - Tuscaloosa
… → 1997
Mass Communication, B.A., University of Louisiana at Lafayette
… → 1994
Disciplines
- Marketing
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 5 Gender Equality -
SDG 8 Decent Work and Economic Growth
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Brand authenticity: a means-end chain analysis of consumer motivations
Halwani, L. & Moulard, J. G., 2026, (Accepted/In press) In: Journal of Strategic Marketing.Research output: Contribution to journal › Article › peer-review
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Influencer marketing and consumer motivations through the lens of the Means-End Chain theory
Halwani, L. & Moulard, J. G., 2026, (Accepted/In press) In: Journal of Marketing Communications.Research output: Contribution to journal › Article › peer-review
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Principled but polarizing? a meta-analytic review of brand activism effects
Freling, R. E., Freling, T. H., Yang, Z., Moulard, J. G. & Koskie, M. M., Oct 2026, In: Journal of Business Research. 215, 116340.Research output: Contribution to journal › Article › peer-review
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Opinion leadership in a digital age: The rise of nano and micro-influencers
Korzynski, P., Protsiuk, O., Moulard, J. G. & Jain, V., Oct 2025, In: Telematics and Informatics. 102, 102328.Research output: Contribution to journal › Article › peer-review
Open Access -
Virtual influencers: Definition and future research directions
Audrezet, A., Koles, B., Moulard, J. G., Ameen, N. & McKenna, B., Nov 2025, In: Journal of Business Research. 200, 115647.Research output: Contribution to journal › Article › peer-review
Open Access