A bridge to relevance: on the history of the Academy of Marketing Science® (AMS)

Barry J. Babin; Julie Guidry Moulard; Jay D. Lindquist

doi:10.1007/s13162-021-00221-z

A bridge to relevance: on the history of the Academy of Marketing Science^® (AMS)

Barry J. Babin
, Julie Guidry Moulard
, Jay D. Lindquist

Marketing and Analysis

University of Mississippi
Western Michigan University

Research output: Contribution to journal › Comment/debate › peer-review

Original language	English
Pages (from-to)	454-463
Number of pages	10
Journal	AMS Review
Volume	11
Issue number	3-4
DOIs	https://doi.org/10.1007/s13162-021-00221-z
State	Published - Dec 2021

ASJC Scopus Subject Areas

Marketing

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10.1007/s13162-021-00221-z

Cite this

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title = "A bridge to relevance: on the history of the Academy of Marketing Science{\textregistered} (AMS)",

author = "Babin, \{Barry J.\} and Moulard, \{Julie Guidry\} and Lindquist, \{Jay D.\}",

note = "Publisher Copyright: {\textcopyright} 2021, Academy of Marketing Science.",

year = "2021",

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doi = "10.1007/s13162-021-00221-z",

language = "English",

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journal = "AMS Review",

issn = "1869-814X",

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T2 - on the history of the Academy of Marketing Science® (AMS)

AU - Babin, Barry J.

AU - Moulard, Julie Guidry

AU - Lindquist, Jay D.

PY - 2021/12

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DO - 10.1007/s13162-021-00221-z

M3 - Comment/debate

AN - SCOPUS:85122309394

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VL - 11

SP - 454

EP - 463

JO - AMS Review

JF - AMS Review

IS - 3-4

ER -

A bridge to relevance: on the history of the Academy of Marketing Science® (AMS)

ASJC Scopus Subject Areas

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A bridge to relevance: on the history of the Academy of Marketing Science^® (AMS)