@article{e73fe028e03d46f18af9ce623beb34aa,
title = "A competitive advertising model: some theoretical and empirical results",
keywords = "Advertising, Econometrics, Game theory, Optimization",
author = "Mesak, \{H. I.\} and Darrat, \{A. F.\}",
note = "Using a modified Lanchester model, this article demonstrates that the policy of constant advertising spending is superior to a cyclic counterpart, provided that the advertising response functions of competing firms are concave. The competitive model is estimated using filter and non-filter cigarette data.",
year = "1993",
month = may,
doi = "10.1057/jors.1993.85",
language = "English",
volume = "44",
pages = "491--502",
journal = "Journal of the Operational Research Society",
issn = "0160-5682",
number = "5",
}