A conceptual approach to planning new product introductions in sets

William B. Locander; Richard W. Scamell

doi:10.1007/BF02729295

A conceptual approach to planning new product introductions in sets

William B. Locander
, Richard W. Scamell

University of Houston

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	355-368
Number of pages	14
Journal	Journal of the Academy of Marketing Science
Volume	3
Issue number	3-4
DOIs	https://doi.org/10.1007/BF02729295
State	Published - Jun 1975
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

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title = "A conceptual approach to planning new product introductions in sets",

author = "Locander, \{William B.\} and Scamell, \{Richard W.\}",

year = "1975",

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language = "English",

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pages = "355--368",

journal = "Journal of the Academy of Marketing Science",

issn = "0092-0703",

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AU - Locander, William B.

AU - Scamell, Richard W.

PY - 1975/6

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JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

IS - 3-4

ER -

A conceptual approach to planning new product introductions in sets

ASJC Scopus Subject Areas

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