A contingency approach: The effects of spokesperson type and service type on service advertising perceptions

Marla Royne Stafford; Thomas F. Stafford; Ellen Day

doi:10.1080/00913367.2002.10673664

A contingency approach: The effects of spokesperson type and service type on service advertising perceptions

Marla Royne Stafford
, Thomas F. Stafford
, Ellen Day

Fogelman College of Business and Economics
Terry College of Business

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	17-35
Number of pages	19
Journal	Journal of Advertising
Volume	31
Issue number	2
DOIs	https://doi.org/10.1080/00913367.2002.10673664
State	Published - 2002
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Communication
Marketing

Access to Document

10.1080/00913367.2002.10673664

Cite this

@article{4bf4c5a012e04e8a998248bc1e1b16b1,

title = "A contingency approach: The effects of spokesperson type and service type on service advertising perceptions",

author = "Stafford, \{Marla Royne\} and Stafford, \{Thomas F.\} and Ellen Day",

year = "2002",

doi = "10.1080/00913367.2002.10673664",

language = "English",

volume = "31",

pages = "17--35",

journal = "Journal of Advertising",

issn = "0091-3367",

number = "2",

}

TY - JOUR

T1 - A contingency approach

T2 - The effects of spokesperson type and service type on service advertising perceptions

AU - Stafford, Marla Royne

AU - Stafford, Thomas F.

AU - Day, Ellen

PY - 2002

Y1 - 2002

UR - https://www.scopus.com/pages/publications/77955121468

UR - https://www.scopus.com/pages/publications/77955121468#tab=citedBy

U2 - 10.1080/00913367.2002.10673664

DO - 10.1080/00913367.2002.10673664

M3 - Article

AN - SCOPUS:77955121468

SN - 0091-3367

VL - 31

SP - 17

EP - 35

JO - Journal of Advertising

JF - Journal of Advertising

IS - 2

ER -

A contingency approach: The effects of spokesperson type and service type on service advertising perceptions

ASJC Scopus Subject Areas

Access to Document

Other files and links

Fingerprint

Cite this