@article{be25f4c225cc486c9419d4d6ad6e9ce9,
title = "A Cross-Generational Comparison of Motivational Factors in a Sales Career Among Gen-X and Gen-Y College Students",
author = "Denny Bristow and Douglas Amyx and Castleberry, \{Stephen B.\} and Cochran, \{James J.\}",
note = "This study is a replication and extension of a study by Castleberry (1990) in which 12 motivational factors related to a sales career were compared across generations. The importance of 12 key motivational factors related to sales positions were rank ordered by 1,390 college students.",
year = "2011",
month = dec,
day = "1",
doi = "10.2753/PSS0885-3134310105",
language = "American English",
volume = "31",
journal = "Journal of Personal Selling and Sales Management",
number = "1",
}