A higher-order model of risk propensity

Dheeraj Sharma; Bruce L. Alford; Shahid N. Bhuian; Lou E. Pelton

doi:10.1016/j.jbusres.2008.06.005

A higher-order model of risk propensity

Dheeraj Sharma
, Bruce L. Alford
, Shahid N. Bhuian
, Lou E. Pelton

Marketing and Analysis

Athabasca University
Louisiana Tech University
University of North Texas

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	741-744
Number of pages	4
Journal	Journal of Business Research
Volume	62
Issue number	7
DOIs	https://doi.org/10.1016/j.jbusres.2008.06.005
State	Published - Jul 2009

ASJC Scopus Subject Areas

Marketing

Keywords

Perceived risk
Risk
Risk propensity
Risk taking

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Cite this

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title = "A higher-order model of risk propensity",

keywords = "Perceived risk, Risk, Risk propensity, Risk taking",

author = "Dheeraj Sharma and Alford, \{Bruce L.\} and Bhuian, \{Shahid N.\} and Pelton, \{Lou E.\}",

year = "2009",

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doi = "10.1016/j.jbusres.2008.06.005",

language = "English",

volume = "62",

pages = "741--744",

journal = "Journal of Business Research",

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AU - Sharma, Dheeraj

AU - Alford, Bruce L.

AU - Bhuian, Shahid N.

AU - Pelton, Lou E.

PY - 2009/7

Y1 - 2009/7

KW - Perceived risk

KW - Risk

KW - Risk propensity

KW - Risk taking

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U2 - 10.1016/j.jbusres.2008.06.005

DO - 10.1016/j.jbusres.2008.06.005

M3 - Article

SN - 0148-2963

VL - 62

SP - 741

EP - 744

JO - Journal of Business Research

JF - Journal of Business Research

IS - 7

ER -

A higher-order model of risk propensity

ASJC Scopus Subject Areas

Keywords

Access to Document

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