A pulsing model of advertising competition: A game theoretic approach, part B — Empirical application and findings

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	European Journal of Operational Research
Volume	86
Issue number	3
DOIs	https://doi.org/10.1016/0377-2217(94)00113-Q
State	Published - Nov 1 1995

Disciplines

@article{472391635e474f998ef1037fd233385c,

title = "A pulsing model of advertising competition: A game theoretic approach, part B — Empirical application and findings",

author = "Mesak, \{Hani I\} and Calloway, \{James A\}",

year = "1995",

month = nov,

day = "1",

doi = "10.1016/0377-2217(94)00113-Q",

language = "American English",

volume = "86",

journal = "European Journal of Operational Research",

number = "3",

}

TY - JOUR

T1 - A pulsing model of advertising competition: A game theoretic approach, part B — Empirical application and findings

AU - Mesak, Hani I

AU - Calloway, James A

PY - 1995/11/1

Y1 - 1995/11/1

UR - https://www.sciencedirect.com/science/article/pii/037722179400113Q#!

U2 - 10.1016/0377-2217(94)00113-Q

DO - 10.1016/0377-2217(94)00113-Q

M3 - Article

VL - 86

JO - European Journal of Operational Research

JF - European Journal of Operational Research

IS - 3

ER -