A pulsing model of advertising competition: A game theoretic approach, part A — Theoretical foundation

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	European Journal of Operational Research
Volume	86
Issue number	2
DOIs	https://doi.org/10.1016/0377-2217(94)00112-P
State	Published - Oct 1 1995

Disciplines

@article{4460859675654d57a1341aa7da1ffc59,

title = "A pulsing model of advertising competition: A game theoretic approach, part A {\textemdash} Theoretical foundation",

author = "Mesak, \{Hani I.\} and Calloway, \{James A.\}",

year = "1995",

month = oct,

day = "1",

doi = "10.1016/0377-2217(94)00112-P",

language = "American English",

volume = "86",

journal = "European Journal of Operational Research",

number = "2",

}

TY - JOUR

T1 - A pulsing model of advertising competition: A game theoretic approach, part A — Theoretical foundation

AU - Mesak, Hani I.

AU - Calloway, James A.

PY - 1995/10/1

Y1 - 1995/10/1

UR - https://www.sciencedirect.com/science/article/pii/037722179400112P

U2 - 10.1016/0377-2217(94)00112-P

DO - 10.1016/0377-2217(94)00112-P

M3 - Article

VL - 86

JO - European Journal of Operational Research

JF - European Journal of Operational Research

IS - 2

ER -