A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Contemporary Research in E-Marketing
Subtitle of host publication	Volume 1
Publisher	IGI Global
Pages	297-322
Number of pages	26
Volume	1
ISBN (Electronic)	9781591403746
ISBN (Print)	9781591403722
DOIs	https://doi.org/10.4018/978-1-59140-372-2.ch014
State	Published - Jan 1 2004
Externally published	Yes

ASJC Scopus Subject Areas

@inbook{9b74ced54e364643a478c48af0958ae0,

title = "A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials",

author = "\{St Amant\}, Kirk",

year = "2004",

month = jan,

day = "1",

doi = "10.4018/978-1-59140-372-2.ch014",

language = "English",

isbn = "9781591403722",

volume = "1",

pages = "297--322",

booktitle = "Contemporary Research in E-Marketing",

publisher = "IGI Global",

}

TY - CHAP

T1 - A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials

AU - St Amant, Kirk

PY - 2004/1/1

Y1 - 2004/1/1

UR - https://www.scopus.com/pages/publications/105010051648

UR - https://www.scopus.com/pages/publications/105010051648#tab=citedBy

U2 - 10.4018/978-1-59140-372-2.ch014

DO - 10.4018/978-1-59140-372-2.ch014

M3 - Chapter

AN - SCOPUS:105010051648

SN - 9781591403722

VL - 1

SP - 297

EP - 322

BT - Contemporary Research in E-Marketing

PB - IGI Global

ER -