Active Priming of Cultural Stereotypes In Outsourcing Decision Making

Thomas F. Stafford

doi:10.1080/1097198X.2011.10856536

Active Priming of Cultural Stereotypes In Outsourcing Decision Making

Thomas F. Stafford

University of Memphis

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Global Information Technology Management
Volume	14
Issue number	2
DOIs	https://doi.org/10.1080/1097198X.2011.10856536
State	Published - Apr 1 2011
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Disciplines

Economics
Marketing

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10.1080/1097198X.2011.10856536License: Unspecified

Cite this

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title = "Active Priming of Cultural Stereotypes In Outsourcing Decision Making",

author = "Stafford, \{Thomas F.\}",

note = "Outsourcing decisions can be strongly influenced by country-of-origin perceptions related to destination cost and host country technological expertise. These country perceptions operate in stereotype-like fashion and tend to substitute for rational and deliberative decision making in the choice of outsourcing destinations.",

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language = "American English",

volume = "14",

journal = "Journal of Global Information Technology Management",

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N1 - Outsourcing decisions can be strongly influenced by country-of-origin perceptions related to destination cost and host country technological expertise. These country perceptions operate in stereotype-like fashion and tend to substitute for rational and deliberative decision making in the choice of outsourcing destinations.

PY - 2011/4/1

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U2 - 10.1080/1097198X.2011.10856536

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M3 - Article

VL - 14

JO - Journal of Global Information Technology Management

JF - Journal of Global Information Technology Management

IS - 2

ER -

Active Priming of Cultural Stereotypes In Outsourcing Decision Making

UN SDGs

Disciplines

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