Advancing scholarship: Fostering the motivation to research in future marketing scholars

Obinna Obilo; Bruce Alford

Advancing scholarship: Fostering the motivation to research in future marketing scholars

Obinna Obilo
, Bruce Alford

Marketing and Analysis

Central Michigan University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	12-22
Number of pages	11
Journal	Journal for Advancement of Marketing Education
Volume	23
Issue number	1
State	Published - 2015

ASJC Scopus Subject Areas

Education
Marketing

Keywords

Doctorate
Education
Marketing
Research motivation
Scholar

Cite this

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title = "Advancing scholarship: Fostering the motivation to research in future marketing scholars",

keywords = "Doctorate, Education, Marketing, Research motivation, Scholar",

author = "Obinna Obilo and Bruce Alford",

year = "2015",

language = "English",

volume = "23",

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journal = "Journal for Advancement of Marketing Education",

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AU - Obilo, Obinna

AU - Alford, Bruce

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KW - Education

KW - Marketing

KW - Research motivation

KW - Scholar

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JF - Journal for Advancement of Marketing Education

IS - 1

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Advancing scholarship: Fostering the motivation to research in future marketing scholars

ASJC Scopus Subject Areas

Keywords

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