Advertised reference price effects on consumer price estimates, value perception, and search intention

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	93-100
Number of pages	8
Journal	Journal of Business Research
Volume	48
Issue number	2
DOIs	https://doi.org/10.1016/S0148-2963(98)00095-2
State	Published - May 2000
Externally published	Yes

ASJC Scopus Subject Areas

@article{41b8d2e1a6b54749b501b5f306071447,

title = "Advertised reference price effects on consumer price estimates, value perception, and search intention",

author = "Alford, \{Bruce L.\} and Engelland, \{Brian T.\}",

year = "2000",

month = may,

doi = "10.1016/S0148-2963(98)00095-2",

language = "English",

volume = "48",

pages = "93--100",

journal = "Journal of Business Research",

issn = "0148-2963",

number = "2",

}

TY - JOUR

T1 - Advertised reference price effects on consumer price estimates, value perception, and search intention

AU - Alford, Bruce L.

AU - Engelland, Brian T.

PY - 2000/5

Y1 - 2000/5

UR - https://www.scopus.com/pages/publications/0034179461

UR - https://www.scopus.com/pages/publications/0034179461#tab=citedBy

U2 - 10.1016/S0148-2963(98)00095-2

DO - 10.1016/S0148-2963(98)00095-2

M3 - Article

SN - 0148-2963

VL - 48

SP - 93

EP - 100

JO - Journal of Business Research

JF - Journal of Business Research

IS - 2

ER -