Advertising and Branding: Concepts, Methodologies, Tools and Applications

Information Resources Management Association, USA

Advertising and Branding: Concepts, Methodologies, Tools and Applications

Information Resources Management Association, USA

University of Hull
California State University
Florida Institute of Technology
University of Tampere
The American University in Cairo
Western Illinois University
University of Warsaw
University of Arizona
University of Central Florida
Montclair State University
Brunel University London

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Coresource 4
Publisher	IGI Global
Pages	1-1806
Number of pages	1806
Volume	1-3
ISBN (Electronic)	9781522517948
ISBN (Print)	9781522517931
State	Published - 2017
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

ASJC Scopus Subject Areas

General Economics,Econometrics and Finance
General Business,Management and Accounting

Cite this

@inbook{3e664f285ae54c9b889f7c49ebdbb74f,

title = "Advertising and Branding: Concepts, Methodologies, Tools and Applications",

author = "\{Information Resources Management Association, USA\} and Mehdi Khosrow-Pour and Steve Clarke and Jennex, \{Murray E.\} and Annie Becker and Anttiroiko, \{Ari Veikko\} and Sherif Kamel and In Lee and Jerzy Kisielnicki and Amar Gupta and \{van Slyke\}, Craig and John Wang and Vishanth Weerakkody",

note = "Publisher Copyright: Copyright {\textcopyright} 2017 by IGI Global. All rights reserved. No part of this publication may be reproduced, stored or distributed in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher.",

year = "2017",

language = "English",

isbn = "9781522517931",

volume = "1-3",

pages = "1--1806",

booktitle = "Coresource 4",

publisher = "IGI Global",

}

TY - CHAP

T1 - Advertising and Branding

T2 - Concepts, Methodologies, Tools and Applications

AU - Information Resources Management Association, USA

AU - Khosrow-Pour, Mehdi

AU - Clarke, Steve

AU - Jennex, Murray E.

AU - Becker, Annie

AU - Anttiroiko, Ari Veikko

AU - Kamel, Sherif

AU - Lee, In

AU - Kisielnicki, Jerzy

AU - Gupta, Amar

AU - van Slyke, Craig

AU - Wang, John

AU - Weerakkody, Vishanth

N1 - Publisher Copyright: Copyright © 2017 by IGI Global. All rights reserved. No part of this publication may be reproduced, stored or distributed in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher.

PY - 2017

Y1 - 2017

UR - https://www.scopus.com/pages/publications/105035817437

UR - https://www.scopus.com/pages/publications/105035817437#tab=citedBy

M3 - Chapter

AN - SCOPUS:105035817437

SN - 9781522517931

VL - 1-3

SP - 1

EP - 1806

BT - Coresource 4

PB - IGI Global

ER -

Advertising and Branding: Concepts, Methodologies, Tools and Applications

UN SDGs

ASJC Scopus Subject Areas

Other files and links

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Cite this