Aligning marketing strategies throughout the supply chain to enhance performance

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Industrial Marketing Management
Volume	41
Issue number	6
DOIs	https://doi.org/10.1016/j.indmarman.2012.02.003
State	Published - Aug 1 2012

Disciplines

@article{8840a3f6822844dc829d0eee359871c2,

title = "Aligning marketing strategies throughout the supply chain to enhance performance",

author = "Green, \{Kenneth W.\} and Dwayne Whitten and Inman, \{R. Anthony\} and Anthony Inman",

year = "2012",

month = aug,

day = "1",

doi = "10.1016/j.indmarman.2012.02.003",

language = "American English",

volume = "41",

journal = "Industrial Marketing Management",

number = "6",

}

TY - JOUR

T1 - Aligning marketing strategies throughout the supply chain to enhance performance

AU - Green, Kenneth W.

AU - Whitten, Dwayne

AU - Inman, R. Anthony

AU - Inman, Anthony

PY - 2012/8/1

Y1 - 2012/8/1

UR - https://www.sciencedirect.com/science/article/pii/S0019850112000399

U2 - 10.1016/j.indmarman.2012.02.003

DO - 10.1016/j.indmarman.2012.02.003

M3 - Article

VL - 41

JO - Industrial Marketing Management

JF - Industrial Marketing Management

IS - 6

ER -