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An exploratory investigation of the consumer religious commitment and its influence on store loyalty and consumer complaint intentions

  • Northwestern State University
  • Centre for Innovative Management

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)340-347
Number of pages8
JournalJournal of Consumer Marketing
Volume26
Issue number5
DOIs
StatePublished - Jul 31 2009

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Brand loyalty
  • Complaints
  • Consumer behaviour
  • Religion
  • Social values

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