An exploratory study of gender and age matching in the salesperson-prospective customer dyad: Testing similarity-performance predictions

Sean Dwyer; Orlando Richard; C. David Shepherd

doi:10.1080/08853134.1998.10754148

An exploratory study of gender and age matching in the salesperson-prospective customer dyad: Testing similarity-performance predictions

Sean Dwyer
, Orlando Richard
, C. David Shepherd

Marketing and Analysis

Louisiana Tech University
Kennesaw State University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	55-69
Number of pages	15
Journal	Journal of Personal Selling and Sales Management
Volume	18
Issue number	4
DOIs	https://doi.org/10.1080/08853134.1998.10754148
State	Published - Jan 1 1998

ASJC Scopus Subject Areas

Business and International Management
Marketing

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10.1080/08853134.1998.10754148

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An exploratory study of gender and age matching in the salesperson-prospective customer dyad: Testing similarity-performance predictions

ASJC Scopus Subject Areas

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