Assimilation and contrast priming effects in the initial consumer sales call

Thomas F. Stafford; Thomas W. Leigh; Leonard L. Martin

doi:10.1002/mar.4220120408

Assimilation and contrast priming effects in the initial consumer sales call

Thomas F. Stafford
, Thomas W. Leigh
, Leonard L. Martin

Cameron University
University of Georgia

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	321-347
Number of pages	27
Journal	Psychology & Marketing
Volume	12
Issue number	4
DOIs	https://doi.org/10.1002/mar.4220120408
State	Published - Jul 1995
Externally published	Yes

ASJC Scopus Subject Areas

Applied Psychology
Marketing

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title = "Assimilation and contrast priming effects in the initial consumer sales call",

author = "Stafford, \{Thomas F.\} and Leigh, \{Thomas W.\} and Martin, \{Leonard L.\}",

year = "1995",

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language = "English",

volume = "12",

pages = "321--347",

journal = "Psychology \& Marketing",

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AU - Stafford, Thomas F.

AU - Leigh, Thomas W.

AU - Martin, Leonard L.

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DO - 10.1002/mar.4220120408

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VL - 12

SP - 321

EP - 347

JO - Psychology & Marketing

JF - Psychology & Marketing

IS - 4

ER -

Assimilation and contrast priming effects in the initial consumer sales call

ASJC Scopus Subject Areas

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