Authenticity under threat: When social media influencers need to go beyond self-presentation

Alice Audrezet; Gwarlann de Kerviler; Julie Guidry Moulard

doi:10.1016/j.jbusres.2018.07.008

Authenticity under threat: When social media influencers need to go beyond self-presentation

Alice Audrezet
, Gwarlann de Kerviler
, Julie Guidry Moulard

Marketing and Analysis

Institut Supérieur de Gestion
Lille Catholic University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	557-569
Number of pages	13
Journal	Journal of Business Research
Volume	117
DOIs	https://doi.org/10.1016/j.jbusres.2018.07.008
State	Published - Sep 2020

ASJC Scopus Subject Areas

Marketing

Keywords

Authenticity
Fashion
Influencer marketing
Social media

Access to Document

10.1016/j.jbusres.2018.07.008License: Unspecified

Cite this

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title = "Authenticity under threat: When social media influencers need to go beyond self-presentation",

keywords = "Authenticity, Fashion, Influencer marketing, Social media",

author = "Alice Audrezet and \{de Kerviler\}, Gwarlann and Moulard, \{Julie Guidry\}",

note = "Publisher Copyright: {\textcopyright} 2018 Elsevier Inc.",

year = "2020",

month = sep,

doi = "10.1016/j.jbusres.2018.07.008",

language = "English",

volume = "117",

pages = "557--569",

journal = "Journal of Business Research",

issn = "0148-2963",

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TY - JOUR

T1 - Authenticity under threat

T2 - When social media influencers need to go beyond self-presentation

AU - Audrezet, Alice

AU - de Kerviler, Gwarlann

AU - Moulard, Julie Guidry

PY - 2020/9

Y1 - 2020/9

KW - Authenticity

KW - Fashion

KW - Influencer marketing

KW - Social media

UR - https://www.scopus.com/pages/publications/85049941992

UR - https://www.scopus.com/pages/publications/85049941992#tab=citedBy

U2 - 10.1016/j.jbusres.2018.07.008

DO - 10.1016/j.jbusres.2018.07.008

M3 - Article

SN - 0148-2963

VL - 117

SP - 557

EP - 569

JO - Journal of Business Research

JF - Journal of Business Research

ER -

Authenticity under threat: When social media influencers need to go beyond self-presentation

ASJC Scopus Subject Areas

Keywords

Access to Document

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