Blinded by the buck! Emphasising a bottom-line mentality for frontline employees

Jennifer A. Locander; Barron W. Brown; Breanne A. Mertz; William B. Locander

doi:10.1080/0267257X.2025.2588609

Blinded by the buck! Emphasising a bottom-line mentality for frontline employees

Jennifer A. Locander
, Barron W. Brown
, Breanne A. Mertz
, William B. Locander

East Tennessee State University
Louisiana Tech University
University of Tampa

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	148-175
Number of pages	28
Journal	Journal of Marketing Management
Volume	42
Issue number	1-2
DOIs	https://doi.org/10.1080/0267257X.2025.2588609
State	Published - 2026
Externally published	Yes

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Frontline service employees
felt appreciation
organisational bottom-line mentality
social impact
worthy work

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10.1080/0267257X.2025.2588609

Cite this

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title = "Blinded by the buck! Emphasising a bottom-line mentality for frontline employees",

keywords = "Frontline service employees, felt appreciation, organisational bottom-line mentality, social impact, worthy work",

author = "Locander, \{Jennifer A.\} and Brown, \{Barron W.\} and Mertz, \{Breanne A.\} and Locander, \{William B.\}",

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year = "2026",

doi = "10.1080/0267257X.2025.2588609",

language = "English",

volume = "42",

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AU - Locander, Jennifer A.

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AU - Mertz, Breanne A.

AU - Locander, William B.

PY - 2026

Y1 - 2026

KW - Frontline service employees

KW - felt appreciation

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KW - social impact

KW - worthy work

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DO - 10.1080/0267257X.2025.2588609

M3 - Article

AN - SCOPUS:105022271797

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SP - 148

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JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 1-2

ER -

Blinded by the buck! Emphasising a bottom-line mentality for frontline employees

ASJC Scopus Subject Areas

Keywords

Access to Document

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