Brand authenticity: a means-end chain analysis of consumer motivations

Lama Halwani; Julie Guidry Moulard

doi:10.1080/0965254X.2026.2706616

Brand authenticity: a means-end chain analysis of consumer motivations

Lama Halwani
, Julie Guidry Moulard

Marketing and Analysis

Grenoble Ecole de Management

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Strategic Marketing
DOIs	https://doi.org/10.1080/0965254X.2026.2706616
State	Accepted/In press - 2026

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Brand authenticity
authenticity perceptions
consumer behavior
consumer motivations
laddering interviews
means-end chain (MEC)

Access to Document

10.1080/0965254X.2026.2706616

Cite this

@article{54f7dd422ff94a8b8231a19f2dc06d21,

title = "Brand authenticity: a means-end chain analysis of consumer motivations",

keywords = "Brand authenticity, authenticity perceptions, consumer behavior, consumer motivations, laddering interviews, means-end chain (MEC)",

author = "Lama Halwani and Moulard, \{Julie Guidry\}",

note = "Publisher Copyright: {\textcopyright} 2026 Informa UK Limited, trading as Taylor \& Francis Group.",

year = "2026",

doi = "10.1080/0965254X.2026.2706616",

language = "English",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

}

TY - JOUR

T1 - Brand authenticity

T2 - a means-end chain analysis of consumer motivations

AU - Halwani, Lama

AU - Moulard, Julie Guidry

PY - 2026

Y1 - 2026

KW - Brand authenticity

KW - authenticity perceptions

KW - consumer behavior

KW - consumer motivations

KW - laddering interviews

KW - means-end chain (MEC)

UR - https://www.scopus.com/pages/publications/105045139293

UR - https://www.scopus.com/pages/publications/105045139293#tab=citedBy

U2 - 10.1080/0965254X.2026.2706616

DO - 10.1080/0965254X.2026.2706616

M3 - Article

AN - SCOPUS:105045139293

SN - 0965-254X

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

ER -

Brand authenticity: a means-end chain analysis of consumer motivations

ASJC Scopus Subject Areas

Keywords

Access to Document

Other files and links

Fingerprint

Cite this