@article{f341f25804004e62a475082eb2094099,
title = "Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products",
author = "Moulard, \{Julie Guidry\} and Raggio, \{Randle D.\} and Folse, \{Judith Anne Garretson\}",
note = "Publisher Copyright: {\textcopyright} 2016 Wiley Periodicals, Inc.",
year = "2016",
month = jun,
day = "1",
doi = "10.1002/mar.20888",
language = "English",
volume = "33",
pages = "421--436",
journal = "Psychology \& Marketing",
issn = "0742-6046",
number = "6",
}