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Children's relative influence in family decision making in urban China

  • Western Michigan University

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)145-159
Number of pages15
JournalJournal of Macromarketing
Volume29
Issue number2
DOIs
StatePublished - 2009

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Children's influence
  • China
  • Family decision making

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