Cognitive segmentation: Modeling the structure and content of customers' thoughts

François A. Carrillat; Robert J. Riggle; William B. Locander; Gary F. Gebhardt; James M. Lee

doi:10.1002/mar.20284

Cognitive segmentation: Modeling the structure and content of customers' thoughts

François A. Carrillat
, Robert J. Riggle
, William B. Locander
, Gary F. Gebhardt
, James M. Lee

HEC Montréal
Northern Illinois University
Loyola University New Orleans
University of South Florida, Tampa
University of Tampa

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	479-506
Number of pages	28
Journal	Psychology & Marketing
Volume	26
Issue number	6
DOIs	https://doi.org/10.1002/mar.20284
State	Published - Jun 2009
Externally published	Yes

ASJC Scopus Subject Areas

Applied Psychology
Marketing

Access to Document

10.1002/mar.20284

Cite this

@article{26aa59ef7be24a9ab02e80b337944a1f,

title = "Cognitive segmentation: Modeling the structure and content of customers' thoughts",

author = "Carrillat, \{Fran{\c c}ois A.\} and Riggle, \{Robert J.\} and Locander, \{William B.\} and Gebhardt, \{Gary F.\} and Lee, \{James M.\}",

year = "2009",

month = jun,

doi = "10.1002/mar.20284",

language = "English",

volume = "26",

pages = "479--506",

journal = "Psychology \& Marketing",

issn = "0742-6046",

number = "6",

}

TY - JOUR

T1 - Cognitive segmentation

T2 - Modeling the structure and content of customers' thoughts

AU - Carrillat, François A.

AU - Riggle, Robert J.

AU - Locander, William B.

AU - Gebhardt, Gary F.

AU - Lee, James M.

PY - 2009/6

Y1 - 2009/6

UR - https://www.scopus.com/pages/publications/67949118904

UR - https://www.scopus.com/pages/publications/67949118904#tab=citedBy

U2 - 10.1002/mar.20284

DO - 10.1002/mar.20284

M3 - Article

AN - SCOPUS:67949118904

SN - 0742-6046

VL - 26

SP - 479

EP - 506

JO - Psychology & Marketing

JF - Psychology & Marketing

IS - 6

ER -

Cognitive segmentation: Modeling the structure and content of customers' thoughts

ASJC Scopus Subject Areas

Access to Document

Other files and links

Fingerprint

Cite this