@article{f078e306d7bf4c7b9efc9e29307bd4cb,
title = "Consumer Learning and the Creation of Primacy Advantages for Followers",
author = "Engelland, \{Brian T.\} and Alford, \{Bruce L.\}",
note = "Abstract This paper examines the basis for the primacy advantages that pioneers enjoy, then applies it to the strategic plight of followers. The authors develop and test a Model of Innovation Learning that shows how individuals relate their understanding of new products to those with which they've had previous exposure.",
year = "2000",
month = sep,
day = "22",
language = "American English",
volume = "17",
journal = "Journal of Business Strategies",
number = "2",
}