Consumption Values and the Choice of Marketing Electives: Treating Students Like Customers

Thomas F. Stafford

doi:10.1177/027347539401600204

Consumption Values and the Choice of Marketing Electives: Treating Students Like Customers

Thomas F. Stafford

Cameron University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	26-33
Number of pages	8
Journal	Journal of Marketing Education
Volume	16
Issue number	2
DOIs	https://doi.org/10.1177/027347539401600204
State	Published - Aug 1994
Externally published	Yes

ASJC Scopus Subject Areas

Education
Marketing

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title = "Consumption Values and the Choice of Marketing Electives: Treating Students Like Customers",

author = "Stafford, \{Thomas F.\}",

year = "1994",

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ER -

Consumption Values and the Choice of Marketing Electives: Treating Students Like Customers

ASJC Scopus Subject Areas

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