| Original language | English |
|---|---|
| Pages (from-to) | 779-799 |
| Number of pages | 21 |
| Journal | Journal of Business Strategy |
| Volume | 47 |
| Issue number | 5 |
| DOIs | |
| State | Published - Aug 3 2026 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 12 Responsible Consumption and Production
ASJC Scopus Subject Areas
- Management Information Systems
- Strategy and Management
Keywords
- Brand authenticity
- Corporate social responsibility
- CSR
- Environmental responsibility
- Means end chain analysis
- Sustainability
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