Dimensional relationships of aided recall and recognition

George M. Zinkhan; William B. Locander; James H. Leigh

doi:10.1080/00913367.1986.10672987

Dimensional relationships of aided recall and recognition

George M. Zinkhan
, William B. Locander
, James H. Leigh

University of Houston
University of Tennessee
Texas A&M University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	38-46
Number of pages	9
Journal	Journal of Advertising
Volume	15
Issue number	1
DOIs	https://doi.org/10.1080/00913367.1986.10672987
State	Published - Mar 1 1986
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Communication
Marketing

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10.1080/00913367.1986.10672987

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author = "Zinkhan, \{George M.\} and Locander, \{William B.\} and Leigh, \{James H.\}",

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JO - Journal of Advertising

JF - Journal of Advertising

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Dimensional relationships of aided recall and recognition

ASJC Scopus Subject Areas

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