@inbook{d0ddb75463804268965c14aee1d971e8,
title = "Disentangling the Meanings of Brand Authenticity: An Abstract",
keywords = "Authenticity, Brand authenticity, Genuine, Real, Truth",
author = "Moulard, \{Julie Guidry\} and Raggio, \{Randle D.\} and Folse, \{Judith Anne Garretson\}",
note = "Publisher Copyright: {\textcopyright} 2020, The Academy of Marketing Science.",
year = "2020",
doi = "10.1007/978-3-030-39165-2\_43",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
pages = "105--106",
booktitle = "Developments in Marketing Science",
publisher = "Springer Nature",
}