@article{f7f5beade6c64e899d0d654957780291,
title = "Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity",
keywords = "Authenticity, Brand authenticity, True-to-fact, True-to-ideal, True-to-self, Truth",
author = "Moulard, \{Julie Guidry\} and Raggio, \{Randle D.\} and Folse, \{Judith Anne Garretson\}",
note = "Publisher Copyright: {\textcopyright} 2020, Academy of Marketing Science.",
year = "2021",
month = jan,
doi = "10.1007/s11747-020-00735-1",
language = "English",
volume = "49",
pages = "96--118",
journal = "Journal of the Academy of Marketing Science",
issn = "0092-0703",
number = "1",
}