Do gritty salespersons mitigate relationship damage in unethical sales subcultures?

Adam C. Merkle; Louis J. Zmich; Britton R. Leggett; Joe F. Hair

doi:10.1080/10696679.2025.2452843

Do gritty salespersons mitigate relationship damage in unethical sales subcultures?

Adam C. Merkle
, Louis J. Zmich
, Britton R. Leggett
, Joe F. Hair

University of Tampa
McNeese State University
Mitchell College of Business

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	461-478
Number of pages	18
Journal	Journal of Marketing Theory and Practice
Volume	34
Issue number	3
DOIs	https://doi.org/10.1080/10696679.2025.2452843
State	Published - 2026
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Access to Document

10.1080/10696679.2025.2452843

Cite this

@article{f24a875ec5314ccfae11580d176238d7,

title = "Do gritty salespersons mitigate relationship damage in unethical sales subcultures?",

author = "Merkle, \{Adam C.\} and Zmich, \{Louis J.\} and Leggett, \{Britton R.\} and Hair, \{Joe F.\}",

note = "Publisher Copyright: {\textcopyright} 2025 Taylor \& Francis Group, LLC.",

year = "2026",

doi = "10.1080/10696679.2025.2452843",

language = "English",

volume = "34",

pages = "461--478",

journal = "Journal of Marketing Theory and Practice",