Do You See What I See? A Cross-Cultural Investigation of Consumer Perceptions of the Educational Product

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of International Consumer Marketing
Volume	10
Issue number	3
DOIs	https://doi.org/10.1300/J046v10n03_02
State	Published - Sep 25 1998
Externally published	Yes

Disciplines

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title = "Do You See What I See? A Cross-Cultural Investigation of Consumer Perceptions of the Educational Product",

author = "Bristow, \{Dennis N.\} and Douglas Amyx",

year = "1998",

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language = "American English",

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T1 - Do You See What I See? A Cross-Cultural Investigation of Consumer Perceptions of the Educational Product

AU - Bristow, Dennis N.

AU - Amyx, Douglas

PY - 1998/9/25

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JO - Journal of International Consumer Marketing

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