Effects of retailers and consumer adoption processes on diffusion of new subscribed services

TY - JOUR

T1 - Effects of retailers and consumer adoption processes on diffusion of new subscribed services

AU - Mesak, Hani I.

AU - Wright, David L.

AU - Washer, Kenneth M.

N1 - This paper develops and estimates a dynamic diffusion model for new subscribed consumer services. The model is composed of two simultaneous differential equations, one for the retailer adoption process and the other for the consumer adoption process.

PY - 1998/1/1

Y1 - 1998/1/1

UR - https://creighton.pure.elsevier.com/en/publications/effects-of-retailers-and-consumer-adoption-processes-on-diffusion

M3 - Article

JO - Proceedings of the 1997 Annual Meeting of the Decision Sciences Institute. Part 1 (of 3)

JF - Proceedings of the 1997 Annual Meeting of the Decision Sciences Institute. Part 1 (of 3)

ER -