Establishing human brands: Determinants of placement success for first faculty positions in marketing

Angeline G. Close; Julie Guidry Moulard; Kent B. Monroe

doi:10.1007/s11747-010-0221-6

Establishing human brands: Determinants of placement success for first faculty positions in marketing

Angeline G. Close
, Julie Guidry Moulard
, Kent B. Monroe

Lee Business School
E. J. Ourso College of Business
University of Illinois Urbana-Champaign
University of Richmond

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	922-941
Number of pages	20
Journal	Journal of the Academy of Marketing Science
Volume	39
Issue number	6
DOIs	https://doi.org/10.1007/s11747-010-0221-6
State	Published - Dec 2011
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

Keywords

Academic placement
Cumulative advantage
Doctoral education
Extrinsic cues
Human brand
Intrinsic cues
Perceived quality
Universalism

Access to Document

10.1007/s11747-010-0221-6License: Unspecified

Cite this

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title = "Establishing human brands: Determinants of placement success for first faculty positions in marketing",

keywords = "Academic placement, Cumulative advantage, Doctoral education, Extrinsic cues, Human brand, Intrinsic cues, Perceived quality, Universalism",

author = "Close, \{Angeline G.\} and Moulard, \{Julie Guidry\} and Monroe, \{Kent B.\}",

year = "2011",

month = dec,

doi = "10.1007/s11747-010-0221-6",

language = "English",

volume = "39",

pages = "922--941",

journal = "Journal of the Academy of Marketing Science",

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T2 - Determinants of placement success for first faculty positions in marketing

AU - Close, Angeline G.

AU - Moulard, Julie Guidry

AU - Monroe, Kent B.

PY - 2011/12

Y1 - 2011/12

KW - Academic placement

KW - Cumulative advantage

KW - Doctoral education

KW - Extrinsic cues

KW - Human brand

KW - Intrinsic cues

KW - Perceived quality

KW - Universalism

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U2 - 10.1007/s11747-010-0221-6

DO - 10.1007/s11747-010-0221-6

M3 - Article

SN - 0092-0703

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SP - 922

EP - 941

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

IS - 6

ER -

Establishing human brands: Determinants of placement success for first faculty positions in marketing

UN SDGs

ASJC Scopus Subject Areas

Keywords

Access to Document

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