@article{6261ba4e134f42d99a91eb2df5777df7,
title = "Examining customer-created guilt in a service context",
keywords = "affective commitment, customer norm violation, guilt, guilt induction, normative commitment, relationship marketing",
author = "Pounders, \{Kathrynn R.\} and Moulard, \{Julie Guidry\} and Babin, \{Barry J.\}",
note = "Publisher Copyright: {\textcopyright} 2018 Wiley Periodicals, Inc.",
year = "2018",
month = nov,
doi = "10.1002/mar.21138",
language = "English",
volume = "35",
pages = "830--844",
journal = "Psychology \& Marketing",
issn = "0742-6046",
number = "11",
}