Examining Process and Moderating Effects of Customer-Created Guilt in a Service Context: An Abstract

TY - JOUR

T1 - Examining Process and Moderating Effects of Customer-Created Guilt in a Service Context: An Abstract

AU - Pounders, Kathrynn

AU - Moulard, Julie

AU - Babin, Barry J.

N1 - Kathrynn Pounders Julie Moulard Barry J. Babin Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS) Guilt has been identified as a key consumption emotion and is often experienced in interpersonal interactions, making it an interesting emotion to examine in a service context.

PY - 2017/5/24

Y1 - 2017/5/24

UR - https://link.springer.com/chapter/10.1007/978-3-319-66023-3_190

U2 - 10.1007/978-3-319-66023-3_190

DO - 10.1007/978-3-319-66023-3_190

M3 - Article

JO - Academy Marketing Science Conference

JF - Academy Marketing Science Conference

ER -