Getting one's own way: An investigation of influence attempts by marketers on nonmarketing members of the firm

Daniel J. Goebel; Greg W. Marshall; William B. Locander

doi:10.1016/j.jbusres.2006.02.002

Getting one's own way: An investigation of influence attempts by marketers on nonmarketing members of the firm

Daniel J. Goebel
, Greg W. Marshall
, William B. Locander

Illinois State University
Rollins College
Univ. of North Florida

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	829-837
Number of pages	9
Journal	Journal of Business Research
Volume	59
Issue number	7
DOIs	https://doi.org/10.1016/j.jbusres.2006.02.002
State	Published - Jul 2006
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Keywords

Communication quality
Influence strategies
Influence strategy antecedents
Multiple regression
Source credibility

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10.1016/j.jbusres.2006.02.002

Cite this

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title = "Getting one's own way: An investigation of influence attempts by marketers on nonmarketing members of the firm",

keywords = "Communication quality, Influence strategies, Influence strategy antecedents, Multiple regression, Source credibility",

author = "Goebel, \{Daniel J.\} and Marshall, \{Greg W.\} and Locander, \{William B.\}",

year = "2006",

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language = "English",

volume = "59",

pages = "829--837",

journal = "Journal of Business Research",

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AU - Goebel, Daniel J.

AU - Marshall, Greg W.

AU - Locander, William B.

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KW - Communication quality

KW - Influence strategies

KW - Influence strategy antecedents

KW - Multiple regression

KW - Source credibility

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DO - 10.1016/j.jbusres.2006.02.002

M3 - Article

AN - SCOPUS:33744923973

SN - 0148-2963

VL - 59

SP - 829

EP - 837

JO - Journal of Business Research

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IS - 7

ER -

Getting one's own way: An investigation of influence attempts by marketers on nonmarketing members of the firm

ASJC Scopus Subject Areas

Keywords

Access to Document

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