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Growing the Talent Pool: How Sponsorship of Professional Sales Programs Enhances Employer Branding

  • Mark D. Groza
  • , Louis J. Zmich
  • , Mya P. Groza
  • Northern Illinois University

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)72-84
Number of pages13
JournalJournal of Marketing Education
Volume44
Issue number1
DOIs
StatePublished - Apr 2022

ASJC Scopus Subject Areas

  • Education
  • Marketing

Keywords

  • employer branding
  • recruiting practices
  • sales
  • sales education
  • sponsorship

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