Guest editorial

Julie Guidry Moulard; Kathrynn Pounders

doi:10.1108/JPBM-09-2020-010

Guest editorial

Julie Guidry Moulard
, Kathrynn Pounders

Marketing and Analysis

University of Texas at Austin

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	689-694
Number of pages	6
Journal	Journal of Product and Brand Management
Volume	29
Issue number	6
DOIs	https://doi.org/10.1108/JPBM-09-2020-010
State	Published - Sep 5 2020

ASJC Scopus Subject Areas

Marketing
Management of Technology and Innovation

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10.1108/JPBM-09-2020-010

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title = "Guest editorial",

author = "Moulard, \{Julie Guidry\} and Kathrynn Pounders",

year = "2020",

month = sep,

day = "5",

doi = "10.1108/JPBM-09-2020-010",

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volume = "29",

pages = "689--694",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

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AU - Moulard, Julie Guidry

AU - Pounders, Kathrynn

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DO - 10.1108/JPBM-09-2020-010

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Guest editorial

ASJC Scopus Subject Areas

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