TY - JOUR
T1 - How online product reviews affect retail sales
T2 - A meta-analysis
AU - Floyd, Kristopher
AU - Freling, Ryan
AU - Alhoqail, Saad
AU - Cho, Hyun Young
AU - Freling, Traci
PY - 2014/6
Y1 - 2014/6
KW - Electronic word-of-mouth
KW - Online consumer reviews
KW - Online feedback mechanisms
KW - Online word-of-mouth
UR - https://www.scopus.com/pages/publications/84902552026
UR - https://www.scopus.com/pages/publications/84902552026#tab=citedBy
U2 - 10.1016/j.jretai.2014.04.004
DO - 10.1016/j.jretai.2014.04.004
M3 - Article
SN - 0022-4359
VL - 90
SP - 217
EP - 232
JO - Journal of Retailing
JF - Journal of Retailing
IS - 2
ER -