@inbook{f79ea7eca20e4d87aba401086b3cf5e1,
title = "“I Can{\textquoteright}t Stand My Team, but I Can{\textquoteright}t Live Without It”: Ambivalence Among Highly Identified Sports Fans",
keywords = "Critical Event, Emotional Relationship, Excessive Drinking, Soccer Team, Sport Team",
author = "Frank Pons and Marilyn Giroux and Lionel Maltese and Moulard, \{Julie Guidry\}",
note = "Publisher Copyright: {\textcopyright} 2016, Academy of Marketing Science.",
year = "2016",
doi = "10.1007/978-3-319-26647-3\_183",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
pages = "847--848",
booktitle = "Developments in Marketing Science",
publisher = "Springer Nature",
}