TY - JOUR
T1 - Improving the effectiveness of persuasive communications
T2 - Matching message with functional profile
AU - Austin Spivey, W.
AU - Michael Munson, J.
AU - Locander, William B.
PY - 1983/6
Y1 - 1983/6
UR - https://www.scopus.com/pages/publications/0012168939
UR - https://www.scopus.com/pages/publications/0012168939#tab=citedBy
U2 - 10.1016/0148-2963(83)90032-2
DO - 10.1016/0148-2963(83)90032-2
M3 - Article
AN - SCOPUS:0012168939
SN - 0148-2963
VL - 11
SP - 257
EP - 269
JO - Journal of Business Research
JF - Journal of Business Research
IS - 2
ER -