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In their shoes: co-creating value from deaf/hearing perspectives

  • Department of Marketing, Industrial Distribution, and Economics
  • University of Mississippi
  • Mississippi State University
  • Loyola University New Orleans

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)313-325
Number of pages13
JournalJournal of Services Marketing
Volume31
Issue number4-5
DOIs
StatePublished - 2017
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Co-creation
  • Deaf
  • Service encounter
  • Service model
  • Transformative value
  • Vulnerability

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