| Original language | English |
|---|---|
| Pages (from-to) | 40-58 |
| Number of pages | 19 |
| Journal | Journal of Business and Industrial Marketing |
| Volume | 18 |
| Issue number | 1 |
| DOIs | |
| State | Published - 2003 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing
Keywords
- Buyers
- Perception
- Selling
- Stereotyping
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