Influencer marketing and consumer motivations through the lens of the Means-End Chain theory

Lama Halwani; Julie Guidry Moulard

doi:10.1080/13527266.2026.2697270

Influencer marketing and consumer motivations through the lens of the Means-End Chain theory

Lama Halwani
, Julie Guidry Moulard

Marketing and Analysis

Grenoble Ecole de Management

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Marketing Communications
DOIs	https://doi.org/10.1080/13527266.2026.2697270
State	Accepted/In press - 2026

ASJC Scopus Subject Areas

Business and International Management
Marketing

Keywords

Influencer marketing
Means-End Chain analysis
SMIs
social media influencers
social media marketing

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10.1080/13527266.2026.2697270

Cite this

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title = "Influencer marketing and consumer motivations through the lens of the Means-End Chain theory",

keywords = "Influencer marketing, Means-End Chain analysis, SMIs, social media influencers, social media marketing",

author = "Lama Halwani and Moulard, \{Julie Guidry\}",

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year = "2026",

doi = "10.1080/13527266.2026.2697270",

language = "English",

journal = "Journal of Marketing Communications",

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AU - Halwani, Lama

AU - Moulard, Julie Guidry

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KW - Influencer marketing

KW - Means-End Chain analysis

KW - SMIs

KW - social media influencers

KW - social media marketing

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DO - 10.1080/13527266.2026.2697270

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SN - 1352-7266

JO - Journal of Marketing Communications

JF - Journal of Marketing Communications

ER -

Influencer marketing and consumer motivations through the lens of the Means-End Chain theory

ASJC Scopus Subject Areas

Keywords

Access to Document

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