Influencers’ Use of Active Versus Passive Sponsored Content and the Impact on Consumer Perception: An Abstract

Melanie Moore Koskie; Brittany B. Beck; Louis J. Zmich; Breanne A. Mertz

doi:10.1007/978-3-031-24687-6_56

Influencers’ Use of Active Versus Passive Sponsored Content and the Impact on Consumer Perception: An Abstract

Melanie Moore Koskie
, Brittany B. Beck
, Louis J. Zmich
, Breanne A. Mertz

Marketing and Analysis

Louisiana Tech University

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	149-150
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-031-24687-6_56
State	Published - 2023

Publication series

Series	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN	2363-6165

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Affiliate links
Authenticity
Influencer marketing
Sponsored posts

Access to Document

10.1007/978-3-031-24687-6_56

Cite this

Influencers’ Use of Active Versus Passive Sponsored Content and the Impact on Consumer Perception: An Abstract. / Koskie, Melanie Moore; Beck, Brittany B.; Zmich, Louis J. et al.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2023. p. 149-150 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Koskie, MM, Beck, BB, Zmich, LJ & Mertz, BA 2023, Influencers’ Use of Active Versus Passive Sponsored Content and the Impact on Consumer Perception: An Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp. 149-150. https://doi.org/10.1007/978-3-031-24687-6_56

Koskie MM, Beck BB, Zmich LJ, Mertz BA. Influencers’ Use of Active Versus Passive Sponsored Content and the Impact on Consumer Perception: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2023. p. 149-150. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-031-24687-6_56

Koskie, Melanie Moore ; Beck, Brittany B. ; Zmich, Louis J. et al. / Influencers’ Use of Active Versus Passive Sponsored Content and the Impact on Consumer Perception : An Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2023. pp. 149-150 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Influencers’ Use of Active Versus Passive Sponsored Content and the Impact on Consumer Perception: An Abstract

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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