Looks matter in developing consumer‐brand relationships

J. Bryan Hayes; Bruce L. Alford; Lawrence Silver; Rice P. York

doi:10.1108/10610420610685875

Looks matter in developing consumer‐brand relationships

J. Bryan Hayes
, Bruce L. Alford
, Lawrence Silver
, Rice P. York

Marketing and Analysis

Mississippi College

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Product & Brand Management
Volume	15
Issue number	5
DOIs	https://doi.org/10.1108/10610420610685875
State	Published - Aug 1 2006

Disciplines

Marketing
Business

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10.1108/10610420610685875License: Unspecified

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title = "Looks matter in developing consumer‐brand relationships",

author = "Hayes, \{J. Bryan\} and Alford, \{Bruce L.\} and Lawrence Silver and York, \{Rice P.\}",

year = "2006",

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language = "American English",

volume = "15",

journal = "Journal of Product \& Brand Management",

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T1 - Looks matter in developing consumer‐brand relationships

AU - Hayes, J. Bryan

AU - Alford, Bruce L.

AU - Silver, Lawrence

AU - York, Rice P.

PY - 2006/8/1

Y1 - 2006/8/1

UR - https://www.researchgate.net/profile/Lawrence_Silver/publication/235307351_Looks_matter_in_developing_consumer-brand_relationships/links/542d810b0cf277d58e8ccd21.pdf?disableCoverPage=true

U2 - 10.1108/10610420610685875

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M3 - Article

VL - 15

JO - Journal of Product & Brand Management

JF - Journal of Product & Brand Management

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ER -

Looks matter in developing consumer‐brand relationships

Disciplines

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