@article{daccf01440dd4ab3950088a056a37f23,
title = "Market segmentation via attitudinal functions: a multi-method approach",
author = "Obilo, \{Obinna O.\} and Alford, \{Bruce L.\}",
note = "This study aims to develop a method of segmenting markets by using the functional approach to attitudes. The adopted approach identifies and groups individuals based on what functions their held attitudes serve for them.",
year = "2018",
month = jan,
day = "8",
doi = "10.1108/QMR-06-2016-0052",
language = "American English",
volume = "21",
journal = "Qualitative Market Research: An International Journal",
number = "1",
}