Measurement validation in marketing research

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Business Research
Volume	57
Issue number	2
DOIs	https://doi.org/10.1016/s0148-2963(01)00294-6
State	Published - Feb 1 2004

Disciplines

@article{c19660d962ac4df5ab2a2d5dfc665d3a,

title = "Measurement validation in marketing research",

author = "Alford, \{Bruce L\} and Engelland, \{Brian T\}",

year = "2004",

month = feb,

day = "1",

doi = "10.1016/s0148-2963(01)00294-6",

language = "American English",

volume = "57",

journal = "Journal of Business Research",

number = "2",

}

TY - JOUR

T1 - Measurement validation in marketing research

AU - Alford, Bruce L

AU - Engelland, Brian T

PY - 2004/2/1

Y1 - 2004/2/1

UR - http://linkinghub.elsevier.com/retrieve/pii/S0148296301002946

U2 - 10.1016/s0148-2963(01)00294-6

DO - 10.1016/s0148-2963(01)00294-6

M3 - Article

VL - 57

JO - Journal of Business Research

JF - Journal of Business Research

IS - 2

ER -