Mobile promotional communication and machine persuasion: A new paradigm for source effects?

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Advertising, Promotion, and New Media
Publisher	Taylor and Francis
Pages	278-297
Number of pages	20
ISBN (Electronic)	9781315706672
ISBN (Print)	9780765613158
State	Published - Mar 26 2015
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Mobile promotional communication and machine persuasion: A new paradigm for source effects?",

author = "Stafford, \{Thomas F.\}",

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